Technical SEO
The infrastructure work that decides whether your content ever gets a fair hearing.
From $1,200/month
What is technical seo?
Technical SEO covers everything determining whether a search engine can crawl, render, index and rank your pages. It's the least visible part of SEO and frequently the highest-leverage: excellent content on a site that can't be crawled properly is money spent on something nobody will see.
Most sites we look at have technical debt nobody has prioritised, because it never surfaces as an obvious problem. It surfaces as rankings that plateau for no apparent reason.
What's included
Crawl budget
Making sure search engines spend their time on pages that matter instead of faceted-navigation dead ends.
Core Web Vitals
LCP, INP and CLS remediation with specific, implementable fixes — not a Lighthouse screenshot.
Indexation control
Canonical tags, robots directives and sitemaps that say what you actually mean.
Structured data
Schema markup that earns rich results and helps engines understand your content.
JavaScript rendering
Whether your framework is shipping content search engines can actually see.
Site architecture
Internal linking and URL structure that distributes authority where you need it.
How it works
What happens, in what order, and what you get at each stage.
Technical Baseline
Full crawl, field performance data and a rendering audit to see what engines actually get.
Critical Fixes
Indexation blockers and crawl waste first — the issues capping everything else.
Core Web Vitals
Server response, render-blocking resources, image delivery and main-thread JavaScript.
Architecture & Schema
Internal linking, URL structure and structured data that earns rich results.
Monitoring
Automated alerts on indexation drops, CWV regressions and crawl anomalies.
Approach
What doesn't work
- A Lighthouse screenshot with no implementation detail
- Recommendations your developers can't action
- Ignoring JavaScript rendering entirely
- Chasing a perfect score instead of real-user metrics
- Migrations planned after the fact
What we do instead
- Specific fixes with code-level detail
- Specs written for developers to implement directly
- Rendering audits that show what engines really see
- Optimising against field data from real visitors
- Migration planning before anything moves
Common questions
Do you implement fixes or just recommend them?
Both. We can hand your team a specification, or implement directly with the right access. Most clients start with us specifying and their developers implementing.
Will this break my site?
We work on staging where one exists and stage changes carefully where one doesn't. Every change is documented and reversible.
How soon do technical fixes show results?
Indexation improvements can show within days. Core Web Vitals and architecture changes typically take one to three months to fully reflect in rankings.
Can you help with a migration?
Yes — migrations are where technical SEO matters most. Involve us before the migration rather than after, and redirect mapping and traffic preservation are planned properly.
Ready to get started?
Tell us about your site and we'll come back within one working day.
Get in touch