Link Building
Editorially placed links on sites people actually read. You approve every one.
From $1,500/month
What is link building?
Link building is the practice of earning links from other websites to yours. Search engines treat a link as a signal of credibility — a vote from one site that another is worth reading. It remains one of the strongest ranking factors, and one of the easiest to get badly wrong.
A link worth having comes from a site with genuine authority and real traffic, and sits inside relevant, well-written content that a person would plausibly read. A link not worth having comes from a network built to sell links, and is a liability rather than an asset.
What makes a link worth having
Genuine authority
Established domains with real organic traffic — not inflated metrics on sites nobody visits.
Topical relevance
Links from sites in or adjacent to your field. Relevance carries more weight than raw domain score.
Editorial placement
Inside well-researched content, placed where a link naturally belongs — never a footer or a sidebar list.
Natural anchors
A realistic distribution of branded, exact-match and generic anchors. Over-optimised anchors are a well-known risk pattern.
White hat vs. black hat
White hat links are natural and organic. When you write a post and link to a source you think deserves the mention, that's a white hat link. Black hat links are about gaming the algorithm — private blog networks, paid link farms, automated placements. They can work briefly. They tend to stop working at the worst possible moment, and cleaning up afterwards costs more than doing it properly would have.
We only build the first kind.
How it works
What happens, in what order, and what you get at each stage.
Niche & Prospect Research
We build a prospect list in your field, filtered on real traffic, not just authority scores.
Your Approval
You review every domain before we approach anyone. Nothing proceeds without sign-off.
Content Creation
Writers produce pieces the host site would publish anyway, with your link placed editorially.
Outreach & Placement
We handle the relationship and placement, and confirm each link once live.
Monitoring & Warranty
We track every placement. If a link is removed inside 12 months, we replace it.
Approach
What doesn't work
- Private blog networks that share hosting fingerprints
- Exact-match anchors on most of your links
- Placements on sites with authority scores but no traffic
- Links bought in bulk with no editorial context
- Irrelevant sites chosen only for their domain rating
What we do instead
- Editorial placements inside content people actually read
- A natural anchor mix, mostly branded and generic
- Sites vetted on real organic traffic, not just scores
- Original content written for the host site's audience
- Topical relevance weighted above raw authority
Common questions
Are backlinks still important?
Yes. Strong backlinks alone aren't sufficient — every core update adds factors determining SERP position — but links remain a core part of how search engines assess credibility.
Can I approve the sites before you publish?
Always. Before posting anything, we share the list of sites we intend to use and wait for your sign-off. Nothing goes live without it.
Do you write the content?
Yes. We work with writers across most disciplines, the majority native speakers, so placements read like something the host site would publish anyway.
What's the dofollow / nofollow split?
We aim for a natural mix, close to 50/50. The exact proportion depends on the service tier and what looks organic for your profile.
What niches do you work with?
As long as the product or service is legal, we'll work with it. Some regulated niches take longer to place — we'll flag that during scoping.
Is there a warranty?
Yes, 12 months. If links are removed and your total volume drops below what we committed to, we replace them free of charge.
Ready to get started?
Tell us about your site and we'll come back within one working day.
Get in touch