Swiss Interior
Search Engine Optimisation (SEO), Content Creation
9,500
Monthly Visitors
$9,300
Monthly Traffic Value
#2
Interior Design
The SEO Journey for Swiss Interior
January 2024 - Starting point: Limited visibility
May 2024 - 9,500 monthly visitors achieved
Keyword Ranking Results
The Challenge
Swiss Interior was heavily reliant on lead-buying portals, paying fixed per-lead costs that created vulnerability to platform competition shifts. In a market dominated by decades-old brands, they struggled with limited SEO knowledge.
- Google SEM costs exceeded $10 per click
- Competitors spending $30,000+ monthly on lead generation
- No organic visibility for key interior design terms
- Over-reliance on paid lead portals eating into margins
Our Solution
Quality Content Creation
Developed 25+ portfolio showcases, design inspiration articles, and renovation guides optimized for high-intent searches. Each piece strategically targets specific interior design keywords.
Visual SEO
Partnered for high-quality photography and videography. Optimized images with proper alt text, schema markup, and compression for Core Web Vitals.
Link Building
Secured editorial placements in home improvement publications, design blogs, and local business directories. Built 80+ quality backlinks over 9 months.
Local SEO
Optimized Google Business Profile, built local citations, and created location-specific landing pages for service areas.
Project Timeline
Month 1
Technical Foundation
Site audit, technical fixes, keyword research, competitor analysis. Fixed 45 technical issues affecting crawlability.
Month 2-3
Content Development
Created optimized service pages and began publishing design inspiration content. First rankings started appearing.
Month 4-6
Authority Building
Active link building campaign. Secured 50+ editorial backlinks. Traffic grew to 5,000 monthly visitors.
Month 7-9
Scaling Success
Continued content production and link building. Achieved #2 for "interior design" and 9,500 monthly visitors.
The Results
Results appeared rapidly — within just two weeks of implementation, rankings began climbing. After one year, Swiss Interior achieved #2 ranking for "interior design" (3,600 monthly searches) and secured dozens of top 3 spots across renovation-related searches.
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