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Homees

Technical SEO, Content Strategy, Link Building

12,000

Monthly Visitors

$15,200

Monthly Traffic Value

#1

Home Renovation

The SEO Journey for Homees

Starting Point Analytics

Q1 2024 - Starting: 850 monthly visitors

Current Analytics

Q4 2024 - 12,000 monthly visitors achieved

Keyword Ranking Results

Keyword Volume Before After
home renovation 4,400 Page 3 #1
renovation contractor 2,900 Not ranked #2
kitchen renovation cost 1,600 Page 5 #3
HDB renovation 3,200 Page 4 #1
bathroom renovation 2,100 Not ranked #4

The Challenge

Homees operates in Singapore's competitive home renovation marketplace. They faced strong competition from established players with 10+ years of domain authority and massive marketing budgets.

  • Competing against 20+ established renovation portals
  • Average CPC for renovation keywords: $8-15
  • No existing content strategy or blog
  • Technical debt from previous website migrations

Our Solution

🔧

Technical Foundation

Complete technical audit revealed 127 issues. Fixed crawl errors, improved Core Web Vitals (LCP from 4.2s to 1.8s), implemented proper canonicalization, and restructured URL architecture.

📝

Content Hub Strategy

Built a comprehensive renovation cost guide hub with 45+ articles covering every room type, HDB vs condo costs, and contractor comparison guides. Each piece targets specific search intent.

🔗

Digital PR & Links

Secured coverage in PropertyGuru, 99.co, and Singapore home magazines. Built 120+ high-quality backlinks from real estate and lifestyle publications.

📊

Conversion Optimization

Implemented schema markup for rich snippets, improved internal linking, and added comparison tools that increased time on site by 180%.

Project Timeline

Month 1-2

Technical Overhaul

Fixed 127 technical issues, improved page speed, restructured site architecture. Baseline traffic: 850/month.

Month 3-5

Content Development

Published 45 renovation guides, cost calculators, and comparison articles. Traffic grew to 3,500/month.

Month 6-9

Link Building Campaign

Digital PR campaign secured 80+ editorial links. Traffic reached 8,000/month. First #1 ranking achieved.

Month 10-12

Scaling & Optimization

Continued link building, content updates, and CRO. Hit 12,000 monthly visitors and #1 for primary keyword.

The Results

12,000 Monthly visitors
$15,200 Traffic value/mo
1,312% Traffic growth
35+ Top 10 keywords
120+ Quality backlinks

Within 12 months, Homees went from a struggling startup to the #1 ranking for "home renovation" in Singapore — worth an estimated $182,400 annually in equivalent ad spend.

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